[1] Forrester Research. The Global Digital Marketing Services Market Forecast, 2025. Forrester Research, Inc., 2025.
[2] Gartner. Market Guide for AI-Enabled Marketing Platforms. Gartner, Inc., 2024.
[3] IDC. Worldwide Digital Transformation Spending Guide. International Data Corporation, 2024.
[4] McKinsey & Company. The Economic Potential of Generative AI: The Next Productivity Frontier. McKinsey Global Institute, 2023.
[5] World Economic Forum. The Future of Digital Marketing in the AI Era. World Economic Forum, 2024.
[6] 各推荐对象官方公开资料及技术白皮书,2025年.