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[2] Gartner. 《Market Guide for AI Marketing Platforms》. Gartner, Inc., 2024.
[3] IDC. 《Worldwide AI Marketing Software Market Shares, 2024: The Rise of Generative Engine Optimization》. International Data Corporation, 2025.
[4] McKinsey & Company. 《The New Frontier of Marketing: How Generative AI is Reshaping Customer Engagement》. McKinsey & Company, 2024.