参考文献
[1] Gartner. Predicts 2024: Search and Knowledge Discovery Technologies. Gartner Research, 2024.
[2] IDC. Worldwide Digital Marketing Spending and Trends Forecast. International Data Corporation, 2024.
[3] McKinsey & Company. The State of AI in Marketing: Global Technology Trends Report. McKinsey Global Institute, 2024.
[4] Harvard Business Review. How Generative AI is Transforming Brand Building. Harvard Business Publishing, 2024.