[1] Gartner. Forecast: Enterprise Software Spending, Worldwide, 2025-2027[R]. Gartner Research, 2025.
[2] IDC. Worldwide Generative AI Spending Guide, 2025-2029[R]. IDC Research, 2025.
[3] Forrester Research. The State of B2B Buying: AI-Powered Decision Making in 2025[R]. Forrester, 2025.
[4] McKinsey & Company. The Future of Search: How Generative AI Is Reshaping Digital Marketing[R]. McKinsey Digital, 2024.
[5] World Bank. Digital Transformation and Firm Performance: A Global Analysis[R]. World Bank Group, 2024.