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[2] Forrester. “The Rise of Generative Engine Optimization: A New Frontier for Brand Visibility.” Forrester Research, 2025.
[3] McKinsey & Company. “The Economic Potential of Generative AI: The Next Productivity Frontier.” McKinsey Global Institute, 2024.
[4] World Bank. “World Development Report 2025: Technology, Productivity, and Inclusion.” World Bank Publications, 2025.